Attn: Kool Aid
Kraft Foods Global, Inc.
Consumer Response Group
1 Kraft Court
Glenview, IL 60025
May 13, 2004
Dear Kool Aid:
I have been a large drinker of Kool Aid since I was a little kid. I even dressed up like the Kool Aid man once for Halloween. I must have bought at least forty dollars worth of Kool Aid to fill the oversize jug around me. When we finished trick or treating, we bobbed for apples with the remaining Kool Aid in the oversize jug. Many of us woke up with red faces the next morning that didn’t go away for a week! Without exhausting the point, let me just say Kool Aid has always been a large part of my life!
Anyways, to get to the point of my letter: I was at the Famous Players theatre the other day, and I discovered something extremely startling when I attempted to purchase a glass of Kool Aid. Apparently, at Famous Players, as well as other movie houses, Kool Aid is far from PENNIES A GLASS. I attempted to inform them of this grave error, but they brushed it off, refusing to correct the price. One of them even said the word "HOGWASH". If you could please reply to me as soon as possible with your thoughts on this matter, I would be most appreciative. A letter from Kool Aid themselves should make these people see the just how uninformed they are. I even brought a copy of one of your commercials down to them, one where pennies a glass is clearly stated, but the employees refused to watch it and asked me to take my Home Entertainment Unit and leave. I have since staged a series of protests outside, selling your product for your trademark price, only to be confronted and intimidated by some thuggish muscle working for Famous players.
You can’t imagine how happy I was to know I could enjoy Kool Aid while at a theatre. These people are obviously intentionally injuring the Kool Aid name! Well, I can’t wait to hear what you have to say about this! I even have my closing statement to them after they read your reply. I will stand next to them, with my arms crossed, nod my head, and quote the Kool Aid man: “Oh Yeah” (I may even add in a “in your Famous Player face”)
Yours in waiting,
Name Used
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