Customer Service
Lucky Lager
207 Queen’s Quay West, Labatt House, Suite 299
Toronto, Ontario, M5J 1A7

August 13th , 2007

Dear Lucky Lager:
           
            My friends and I love your beer. We drink it everyday. We always opt to buy the cans, rather than bottles (if you even have bottles). I am sure you are aware that you can collect the can tabs and donate them for the creation of a charitable wheelchair. For a while we were worried that we were developing an excessive habit because we drank so frequently, but we now realize that we are just really committed to this charitable deed.
            We collect atleast a few dozen tabs every night. Here is a picture of just halfway through a single night’s collection of tabs the four of us were able to accumulate.

I am sorry it is so blurry. I had tied one on pretty bad, and didn’t notice the camera out of focus.
            We want to make sure you know how much we appreciate the pricing of your beer. It is modestly affordable and helps keep the cost on our end to a minimal. It is hard to find a six pack for around six dollars nowadays. I remember when I was a child how cheaply my old man could buy some suds. Here is a picture of us fellas hard at work helping the kids:

As you can see, Cliff is holding another nights worth of tab collecting. I think the four of us went through about a 24 each. It was a good night. Sometimes there is a fifth guy who drinks with us. But he is married, and his wife doesn’t understand the cause we are working for. One time she had the gall to call it a “Hogwash Crusade”. How naive can people be?
 
Anyways, please write back to us and let us know you got the letter. We’d love to hear from you and your thoughts on our efforts. Thanks for making such an affordable beer. 
 

In anticipation of your reply,

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